Love it or hate it, sale by auction is the most successful method of sale used throughout Australasia with a 90% plus success rate measured over the length of the campaign which encompasses sales concluded before Auction, at Auction and after Auction. Auction employs 4 key strategies that underpin its success being;
- URGENCY - it creates urgency in a buyers decision by having a pre-set 'sale date'
- NO PRICE - the biggest barrier to purchase is always price and so Auction eliminates price marketing;
- MARKETING - your home is put on a pedestal with an elevated marketing campaign to find and attract more interest;
- COMPETITION - Auction puts buyers in competition with each other which forces the price up.